Hello and welcome to our 4th bi-weekly report. We will give a brief outline of significant events that transpired in the Engagement Token world in the last two weeks.
- Report timing change
We have decided to move this report to a monthly cadence. This is much more effective
than previous twice a week format. Not a lot of news accumulates in two weeks. Even for
technology update there is not enough time to complete a release cycle. While it’s understandable that market is hungry for updates, the inner working of the business proceed at a much slower pace.
- Market dynamics update
The slaughter in the markets continues. If we look into the statistics
It is tough to find a well performing project in the market. The medial token depreciation is around 80%. In in 20 projects is anywhere in the positive territory and most of them are protocols. That cohort behavior tells us that no amount of conventional marketing or market making will affect the price. You can’t fight a global sell off trend.
Along with significant depreciation of ETH it puts us in a position where we need to retrench and play a smart long term game.
ENGT needs to focus on developing the products that will resonate with advertisers and users alike and seek partnerships that will help tokenize existing cash flows in online advertising and publishing space.
This process will take years. There is no easy path now.
- New Engagement Platform — MAUI update
Our platform technology refresh is proceeding on schedule. The new release will come
out mid September and will allow us to compete better for publishers.
- Comments Radar business release
We are also homing on Comments Radar release to the business community. We gently
start putting marketing efforts behind the release with the aim of getting paying clients (in ENGTs) shortly.
- New and old partnerships update
We are in the process of testing new partnerships for ENGT platform. There is a “name”
client in the integration pipeline.
Our work with Hearst newspapers has informed our expectations of organic advertisers using ENGT platform through PPACentral. The response from the advertising community so far has been underwhelming. We need to go back to the drawing board and redo the promoted headline / promoted comment unit and make the advertiser experience smoother and simpler.
This redesign work has started and we expect to have new systems in place in Q4 of this
Engy.io design is almost done. We expect to start development shortly. We are contemplating several interesting schemes on how we can work with our token sale contributors on Engy.io. All traffic driven activities on Engy will generate ENGT’s for the users. One idea is to give token contributors super affiliate accounts that will generate 10x the token yield. We would love to hear your thoughts during AMA.
We will do our AMA on Sat sept 8th. It would be YouTube cast. Please stay tuned for the